Congratulations on launching your Email Signature Survey! You are well on your way to receiving amazing customer sentiment and feedback. That said, we have seen that some customers get a little stage fright when seeing the new survey for the first time wondering if they should partake or not. Perhaps they’re concerned on if its anonymous or not… or perhaps they’re concerned that they are entering into an endless array of questions that they really don’t have time… better yet, don’t really care to answer.
Here are some messaging tips to overcome those concerns and encourage your customers to leave feedback with every interaction! And you can even put these messages into your signature for a temporary period time above the employee’s name while your survey gains momentum.
Please note, if you want to address the confidentiality concern, you can input the “anonymous” language in the messages. Additionally, do not ask for name or email address on the landing pages.
It’s encouraged to keep the landing page short and sweet so that if your customer wants to add additional information about their experience, they can easily do so in minimal time.
Other opportunities to promote your new program is in customer conversations, customer newsletters and other various platforms available to help raise awareness and promote participation.
Lastly, it’s imperative to take the time to review the feedback provided and ACT on it. Share actions taken with your customers so that they know you take their feedback seriously and are dedicated to improving their experience.
We hope you found this information helpful. Please don’t hesitate to reach out to a member of our team to optimize your email signature survey. We are committed to making your one-click email signature survey initiative successful!