How to Get High Survey Response Rates Using One Click Surveys

1. Make It Easy:

If your customer has to click a link to open a survey, you’ve already reduced your response rates in half!

Studies have shown that allowing one click feedback increases your response rates significantly.

Many companies have implemented one click surveys in their email signature for their customer feedback because the survey is embedded in the email itself making it easy to find, and easy to complete.

2. Keep It Short:

The cardinal rule about asking for feedback is keeping it short.

Bottom line; don’t have long surveys!

It's been shown that asking for feedback in steps increases high response rates.

First capture the initial feedback and then allow for additional feedback.

As a third step, you can offer to post positive feedback on social media.

3. Feedback is Always Welcome:

We have seen time and time again that asking for feedback once in an email, the survey is more than likely ignored and forgotten.

If your employee has a feedback survey in their initial email as well as all response emails, you are instantaneously going to increase response rates.

This also allows for feedback not just once but several times yielding even higher response rates!

Check out this article on How to Get Customers to to take Customer Feedback Surveys for more tips to increase response rates!

When asking customers for feedback make them feel as they are part of a select group of users you are requesting feedback from.

We have seen this approach work very well and drive up response rates.

Instagram Example: "We're Asking a Small Group of People for Their Opinion.

Could you take a few minutes to answer a short survey?"

Do embedded surveys get higher response rates?

Yes, we have seen a big increase in survey response rates when the survey is embedded into an email or website.

This is mainly because it's quick and easy to share the feedback and customers do not need to click a link to start a survey.

We have seen some customers receive more than 10x the amount of survey response rates compared to traditional link based surveys.

What is a good survey response rate?

A good survey response rate can range from 20% to 40% while response rates upwards of 60% are considered to be excellent.

This can depending on whether you are sending employee survey vs customer surveys.