QR Code Customer Feedback Survey

In case you haven’t noticed, QR codes are everywhere. You can find them on restaurant menus, in store windows, and even on street signs. And now, businesses are using them for customer feedback surveys. That’s right – with a QR code, you can now provide feedback in real time! Companies are posting QR code survey signage, printing the qr code survey on customer receipts and even embedding the qr codes into presentations to collect feedback.

Where to Post QR Codes

When using QR codes to accept customer feedback in real time, the placement of the QR codes is very important. Placing the qr code should be highly visible to increase survey response rates. Looking for prime time qr code locations for your business? 

These hot spots are perfect real estate to ensure you get the qr code customer feedback you need.

    • Across the board: Entrance and exit door and bathroom mirror stickers
    • Retail and Restaurants: Check out counter table tents, waiting area stickers, dressing room stickers, curbside pickup banners, table top stickers or table tents.
    • Healthcare Facilities: Front desk check in, waiting area stickers, patient rooms, 
    • Residential & Senior Living Communities: Main office, elevators, cafe/ cafeteria, pool entrance/exit, and on menu/ food service trays.
    • Hospitality: Front desk check-in, postcards at check-in and check-out, elevators, guest rooms, restaurant entrance, restaurant table top, concierge, gift shop, on premise activity entrances (gym, pool, spa, tennis, golf, yoga, etc.), and valet signs.
  • On Campus: Admissions, visitor parking area, dining hall, athletic center, library, student affairs and other common area lounge areas.
  • In the Office: meeting conference rooms, break rooms, kitchen area and lounge common areas.

83.4 million US adult smartphone users will scan a QR code in 2022

This represents 37.5% of all smartphone users. This share is expected to rise to 42.6% by 2025.

Best Practice Tips when using QR Codes to collect feedback from Customer or Employees

  1. Quick Tip #1: Grab your customers’ attention! Attach a poster asking for feedback with a large image of the QR code onto your iPad survey app kiosk so that your customer quickly understands what it is and easily scans the code.
  2. Quick Tip #2: Short Surveys = High Volume. Limit your survey to 3-7 questions for higher response rates.
  3. Quick Tip #3: “Location, Location, Location!” Strategically place your Survey QR Code stickers, banners, table tents in high traffic areas where your customers or employees can see the Survey Question and be able to easily scan the qr code.

Using QR Codes with Feedback Kiosk

Using a QR code survey in combination with feedback kiosks provides two ways for one tap feedback from your customers resulting in more feedback! This is a great way to offer onsite surveys with a touchless experience for those on the go! This way you don’t have to lose out on valuable information from customers in a rush. By simply opening their camera, scanning the code, they can complete your QR code customer feedback satisfaction survey questions from their smartphone. 

Popular QR Code Customer Feedback Use Cases

Whether you are capturing feedback from your customers or your employees, maybe even both, here are some use cases on how these savvy businesses were able to grow their business using QR code customer feedback.

There are a few advantages to using QR codes for customer feedback. First of all, it can be quick and easy – your customers can simply scan the QR code and provide their quick feedback without having to complete a long survey. Second, it can be anonymous – customers can provide their honest feedback without having to worry about retribution from their employer. And finally, it is immediate – businesses can receive the feedback in real time and make changes accordingly.

So if you see a QR code on your next customer survey, don’t be surprised – just get your phone and scan it to provide your feedback! It’s the new way and here to stay!


User Case Feedback from Customers

Restaurants & Retail

Table Tents or Stickers
Restroom mirrors
Department Feedback


Post patient appointment or stay

Senior Living Communities

Cafeteria or Meal Service Feedback
COVID Safety
COVID mental wellness

Grocery Store

Department Feedback: Bakery, Deli, Meat & Seafood, Floral, etc.
Staff helpful
Food Item Inventory
Check out timeliness

SurveyStance QR Code Feedback Package

Strapped for time? No worries, SurveyStance has got you covered. We make it easy for you to launch your QR feedback project in 5 easy steps giving you everything you need every step of the way! Check out our full service QR Code Survey solutions.

  1. Survey & Questions
    1. Our supercool survey team can guide you starting with the questions you should ask to setting it up in your account and iPad
  2. Survey QR Code
    1. With just one click, SurveyStance creates your custom QR code where you can choose customizable colors to align with your brand
  3. Survey Stickers or Banners
    1. Simply take a look at SurveyStance’s library of templated artwork stickers/banners and pick one to use for your feedback project
  4. Finalize
    1. Once we have the green light from you, stickers will arrive to your location within 10 business days (unless you prefer to download and print yourself immediately)
  5. Start your survey!
    1. Place your stickers in high traffic areas and begin capturing valuable customer feedback!

QR Code Popular Ideas & Use Cases

Popular Industries - Feedback from Employees

Restaurant & Retail
Warehouse & Logistics

Popular Use Cases

Display qr code for feedback after team meetings, all hand company meetings, team building events, onboarding feedback and internal employee NPS scoring.

QR Code Teacher Feedback

As a teacher, you're probably always looking for new ways to improve your practice. One popular way to do that is by getting feedback from your students. QR codes can be an excellent way to get feedback quickly and easily.


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