Everything you need to know about smiley face surveys and how to use emojis as a quick way to collect employee and customer feedback with contributions from real industry leaders.
Have you ever seen those feedback terminals when you’re shopping or traveling that let you tap a smiley face or mad face to share your feedback? These little devices are called smiley face kiosk terminals or sometimes referred to as smiley feedback kiosks and companies use them to determine if customers are happy or not and these cool devices are on the rise!
The problem many companies face is their traditional way of collecting feedback is not giving them the response rate or insight they need. This is mainly due to the process in which we ask our customers to give feedback. The percentage of your customers who will fill out an online survey is trending lower by the day. This is why the trend of Smiley Face Surveys are gaining so much traction!
Did you know that using emojis in a survey can increase the response rate by more than 70%? A smiley face survey is a type of customer feedback survey where the customer can share their feedback by selecting a range of emoji faces (smiley face to angry mad face) to quickly answer a survey question. These types of surveys are very popular worldwide and are used by many companies and industries. This type of survey allows for quick responses and provides actionable insight for companies.
Smiley face surveys collect customer feedback by presenting a simple visual scale of emoji faces that is universally recognizable. These scales typically range from very happy 😊 to very unhappy 😣. The magic is in the tap of a finger. Users tap or click an emoji to rate their experience, answering questions like “How was your visit today?” in a matter of seconds.
Most surveys, often deployed on feedback kiosks or within email signatures are designed for quick responses which can boost response rates by up to 70% compared to text-based surveys. Responses are instantly recorded and companies can analyze data through dashboards to track satisfaction trends and identify improvement areas.
SurveyStance offers several different survey question inputs to select from. While some of the options are based on design preference (emoji smiley faces) others are more strategic in collecting customer feedback. Check out our post on 7 Effective Questions for Emoji Surveys.
There are several different types of emoji based customer surveys. The most popular is the 5-point smiley face scale. Some other popular types are 4 point smiley face scales, NPS (net promoter score) survey, binary options (Yes/No & Thumbs Up/Down). To learn more, check out a popular article on Survey Scales Good to Bad or Bad to Good.
No, smile face emojis used to collect customer feedback are not unprofessional. In fact smiley faces have been long used to quickly describe a universal emotion or a way you’re feeling. So this naturally makes sense when asking a customer to share their feedback on a specific topic.How Smiley Face Surveys Works
In our years of experience we have found that the key to a successful smiley face feedback app is to create a simple survey that the customer can respond to quickly. We suggest 1 question surveys that rotate emoji survey questions to allow you to capture feedback on a range of topics without having to ask every customer all the questions.
SurveyStance Kiosk placement is the next most important factor! We will help advise you on where to place the iPad Survey Stand to allow for maximized results. It’s important to put the iPad Survey Kiosk somewhere with high foot traffic but still secluded enough so your customers will give an honest rating.
Survey fatigue is a real challenge, everyday customers are bombarded with lengthy email surveys or complex forms which lead to response rates as low as 2-5%. Smiley face surveys flip the script by making feedback fun, fast and frictionless. Here’s why they outperform traditional surveys in combating survey fatigue:
Quick and Intuitive: With a single tap on an emoji, customers share feedback in seconds and they know it’s anonymous, compared to the average 7+ minutes for traditional surveys. Studies show surveys under 7 minutes have the highest completion rates.
Engaging Visuals: Emojis are universally loved with over 5 billion sent daily on platforms like FB Messenger and text message. 95% of respondents prefer emoji-based surveys over text-heavy ones, as they’re more engaging and less mentally taxing.
Real Time Instant Insights: Smiley face kiosks like those from SurveyStance, capture feedback instantly at high traffic touchpoints (e.g., store exits). This “in-the-moment” approach yields more honest responses than delayed email surveys that go out hours or days later.
Collecting customer feedback using feedback buttons has long been effective in not only getting high survey response rates but also ease of use for the user. There are several ways to use these smiley face feedback buttons, one of the most popular is the SurveyStance Feedback Kiosks placed within your business. These feedback buttons are placed in high traffic areas where customer can quickly tap a smiley face to respond to the survey as they pass by.
There are several ways to create an emoji based smiley face survey to collect feedback from customers.
There are several different ways to use an emoji based customer survey. Feedback Kiosks are used to collect customer feedback within brick and mortar stores by displaying a range of happy/mad faces on a screen allowing customers to just tap a smiley emoji to share their feedback quickly.
Another type of smiley survey can be found within Email Signatures or Help Support Tickets where the smiley face emojis are embedded to allow customer to click the smiley emoji to share their feedback experience.
If you’ve ever had survey fatigue, you’re not alone. In todays world we are constantly bombarded with requests feedback, no wonder that survey fatigue is a real thing. This is why Survey Emojis are gaining such popularity as they are fun, quick, and easy!
Survey emojis are a new survey method that uses emoji to collect feedback. This is mainly done via iPad survey kiosks that are set up in public places, and users can quickly tap an emoji that represents their feedback. It’s a quick and easy way to collect feedback, and it’s also fun!
So far, survey emojis have been used to collect feedback on a range of topics from customer service to bathroom cleanliness. In one survey, 95% of respondents said they would recommend survey emojis compared to standard web based surveys.
Asking survey questions can be a tricky business. You want to gather accurate information from respondents, but you also don’t want to bog down the user with long, tedious questions. This is where survey emojis come in for the win! Survey emojis are a great way to add a touch of fun to your survey kiosk, and they can also help encourage people to give feedback. It’s a must to help get an idea of how customers are feeling on a range of topics.
As a survey expert, I can tell you that smiley face surveys are typically associated with simple, emotionally-driven questions that are crafted to gauge customer or user happiness. These surveys ask respondents to rate their experience, service, or product satisfaction using a range of smiley faces from very happy to very unhappy. The questions are designed to be intuitive and super quick to answer. This allows for the user to share their immediate emotional reactions rather than a detailed response.
Regardless of how you will be collecting customer feedback it is most important that you at least have some (frictionless) way for customers to share their feedback. Too many companies are either not accepting any feedback or making it very difficult for the survey to be filled out. Think of the classic survey link on the bottom of a receipt you received, only a small fraction of customers will take the time to fill it out.
There are a few options when creating a smiley face survey. The best (slightly biased) option is to use a platform like SurveyStance where you can easily create a wide range of smiley surveys to use within email, web or tablet. The other options would be to manually create the smiley face survey using emoji images and unique tracking hyperlinks. Each emoji would have a unique link to track the customer feedback.
Try our SurveyStance Smiley Kiosk to see first hand the survey results. We are happy to provide a free 7 day trial. Just reach out and we will help you get started. SurveyStance provides everything you need: iPad, iPad Stand (floor or table), Smiley Survey Kiosk App, and Reporting. Learn more by viewing a demo video of our iPad Kiosk App.
Check out our Emoji Survey page to get more information. SurveyStance offers 2 other ways to make it easy to collect feedback. Emoji based Survey Kiosk & One Click Feedback where customers can share quick feedback anytime.
Below are a few examples of the smiley face survey images SurveyStance uses for feedback.
