Everything you need to know about smiley face surveys and how to use emojis as a quick way to collect employee and customer feedback with contributions from real industry leaders.

Smiley Face Survey - Feedback Kiosk Terminal

Have you ever seen those feedback terminals when you're shopping or traveling that let you tap a smiley face or mad face to share your feedback?

These little devices are called smiley face kiosk terminals or sometimes referred to as smiley feedback kiosks and companies use them to determine if customers are happy or not and these cool devices are on the rise!

The problem many companies face is their traditional way of collecting feedback is not giving them the response rate or insight they need.

This is mainly due to the process in which we ask our customers to give feedback.

The percentage of your customers who will fill out an online survey is trending lower by the day.

This is why the trend of Smiley Face Surveys are gaining so much traction!

What is a Smiley Face Survey?

Did you know that using emojis in a survey can increase the response rate by more than 70%?

A smiley face survey is a type of customer feedback survey where the customer can share their feedback by selecting a range of emoji faces (smiley face to angry mad face) to quickly answer a survey question.

These types of surveys are very popular worldwide and are used by many companies and industries.

This type of survey allows for quick responses and provides actionable insight for companies.

How Smiley Face Surveys Work

Smiley face surveys collect customer feedback by presenting a simple visual scale of emoji faces that is universally recognizable.

These scales typically range from very happy 😊 to very unhappy 😣.

The magic is in the tap of a finger.

Users tap or click an emoji to rate their experience, answering questions like “How was your visit today?” in a matter of seconds.

Most surveys, often deployed on feedback kiosks or within email signatures are designed for quick responses which can boost response rates by up to 70% compared to text-based surveys.

Responses are instantly recorded and companies can analyze data through dashboards to track satisfaction trends and identify improvement areas.

Types of Survey Question Inputs:

SurveyStance offers several different survey question inputs to select from.

While some of the options are based on design preference (emoji smiley faces) others are more strategic in collecting customer feedback.

Check out our post on 7 Effective Questions for Emoji Surveys .

Emoji Smiley Faces 4 points & 5 point scales Thumbs Up / Thumbs Down Yes / No NPS (Net Promoter Score) Star Ratings Free Form Text Input (Customer can type freeform) Custom Inputs (Survey Admin can specify custom input options)

Smiley Face Survey Scales

5-point scale (Excellent, Good, Average, Bad, Terrible) This is the most popular survey scale.

4-point scale (Excellent, Good, Bad, Terrible) If you are using this scale the middle average is removed 2-point scale (Good, Bad) This can be happy face and sad face or thumbs up / thumbs down 10-point scale (Net Promoter Score) The NPS is a popular 10 point scale

Types of Emoji Surveys

There are several different types of emoji based customer surveys.

The most popular is the 5-point smiley face scale.

Some other popular types are 4 point smiley face scales, NPS (net promoter score) survey, binary options (Yes/No & Thumbs Up/Down).

To learn more, check out a popular article on Survey Scales Good to Bad or Bad to Good.

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