Email Signature Surveys are one click feedback surveys embedded within an email signature. They can be used to capture customer feedback and a customer review strategy to increase online reviews. To give feedback, customers can click a range of smiley emojis (happy face to mad face). After the one-tap emoji survey is clicked from the email signature the customer will be taken to a webpage (landing page). On that landing page you can ask for additional details. This page can be customized based on their feedback score. So, this is where the magic happens. If the customer gave you a positive review you could display a button asking them to write you a review. It’s a great way to allow only those happy customers to share feedback, while giving those with bad feedback a different path.
Sounds obvious that you don’t want to ask an angry customer to write an online review. How do you prevent angry customers from doing so? Email signature surveys can decipher which survey responses are positive and which are negative. The landing page can be customized to only ask customers who submitted happy ratings for an online review. Therefore if a customer does click a negative score, the email signature survey will not present them with the online review link.
It is ideal to ask for feedback as soon as the customer lets you know of their positive experience, instead of sending an email asking for feedback at a random time. Email signature surveys can track when a positive review is given and then present the customer with an ask (and link) to leave an online review immediately after.
Customers do not want to search online for your company to leave a positive review. It is best to customize the link to your specific online review page. This can be Google Review, Yelp, G2, etc. The goal is to remove any barriers that could get in their way. With direct navigation, the customer simply clicks the link and can begin writing the review right away.
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Check out our Emoji Survey page to get more information. SurveyStance offers 2 other ways to make it easy to collect feedback. Emoji based Survey Kiosk & SMS Feedback where customers can text message a dedicated number to provide feedback anytime.