A survey is generally a series of specific questions that are asked as part of an overall survey whereas feedback is a collection of information and is tied to specific questions rather than entire surveys. Surveys are usually pushed to the user asking for them to answer a series of questions compared to feedback that is usually received more naturally where the user is sharing their feedback.
Feedback is the collection of information. This can be specific to a company, product, person or experience. Feedback is generally collected by asking a specific questions such as, How was your experience today? Feedback is usually received in a more natural format and more open ended. Response rates can be much higher when asking for feedback since it’s more natural. One Click Feedback can drive an even higher response rate since it’s quick and easy to complete.
A survey usually consist of a series of questions that are being asked. This could be related to collecting feedback or doing research on a specific topic. Surveys are usually pushed to the end user and asked to answer specific questions. Survey data is more in-depth and detailed, however, the response rates are typically much lower than feedback response rates.
Surveys are only valuable when you ask the right questions. That’s why building and deploying a useful and helpful survey to gather feedback is no small feat. We see too often teams creating complex surveys for feedback and in the end can’t understand the results.
Although surveys and feedback have differences, they also share similarities. A feedback survey is a combination of both. It aims to collect information from your customers or employees in an efficient way.
Businesses can benefit from a feedback survey because they can gain valuable information from their client’s experience and they can improve their performance based on the client’s responses. A popular example of this is our restaurant customer satisfaction survey where quick feedback is collected directly at the point of sale.
A great feedback survey asks the right questions to the users at the right time in the process to get efficient results. Learn more about our survey app for iPad.
Writing an effective feedback survey is the key to a successful feedback program. To start, the survey questions should be clear and concise, the respondent should easily understand the intent of the question. Next, the survey question must be easy to answer. For example, requiring open text responses is not ideal for most questions. We recommend using images or emojis to allow the user to quickly click and answer the question.